The Art of Pushing Books

By Jack Engelhard

 

The trick is to get yourself a good publicist, a publicist, as I was once told, who would kill for you. Well, that’s going too far, don’t you think? I haven’t had a publicist since that one time back then. After that it’s been me and you and where are you? I must learn the art of persuasion, public relations, backslapping. I should go to the right parties. I should do lunch at Elaine’s. I should get out more. Must get on TV. Better yet, get my own show.

 

My guess is that I’ll become rich and famous after I die. That’s how it usually happens. Success (for artists) usually happens after it too late.

 

I have no idea why I’m complaining. Most people have it worse. My gripe, I guess, is why we need all that marketing and the trickery that goes with it and why it is that TV personalities have all the apparatus and all the luck – when real writers  are stuck at our computers without a paddle.

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